Step 1: Give it a topic or a URL

Open BriefKit and paste either a keyword ("best password manager for small teams") or a competitor URL you want to learn from. That's the seed — no account setup, no API key.

If you start from a URL, BriefKit reads the competitor's structure as a starting point; if you start from a keyword, it builds from the query.

Step 2: Add your audience and depth

Tell it who the reader is (e.g. non-technical SMB owners) and pick a depth — Quick, Standard, or Deep. Depth controls how much the brief expands the outline, questions, and sources.

A clearer audience makes the brief more specific, so spend a line on it.

Step 3: Get the brief

Hit generate. BriefKit returns an H2/H3 outline, 5–8 people-also-ask questions, 3–5 sources to cite, and a one-line answer hook. The free tier covers 3 runs/day; Pro adds volume, export, and an audit log.

The brief is your scaffold — not the article.

Step 4: Verify, then write

Before drafting, confirm the suggested sources are real and current, and sharpen the hook to your voice. Then write the page. The brief makes you faster and more consistent; the prose, facts, and quality stay yours.

Authoritative references

  • OpenAI: https://openai.com/blog
  • Google Search Central: https://developers.google.com/search/docs